Gold in Disguise: Photographs for the Future
All color is fugitive; its permanence is an illusion. However, by
combining photographic principles with nanotechnology, we can in theory
produce true permanence and a new art form. Firefallmedia is preparing
to make the oldest visual dream into reality.
Alexandria, VA (PRWEB) June 5, 2006 -- To develop a new art form, based
on the subtleties and permanence of gold chloride and its light
sensitivity, Firefallmedia today created a new division, that will be
fully operational by September 1, its mission: to achieve full-color,
archival, image stability in the same print within three years. By
combining solutions chemistry and nano-technology, we will succeed,
according to Robinson Joyce, managing director of the new division.
The need exists. Even now in the 21st century, permanence, in art and
science, in documentation and representation, is only approximate. The
long life of color is an illusion. The plant, petroleum and synthetic
dyes that we currently use can indeed hold fast a long time, but those
based on the most stable of metals last longest.Indeed permanent
imagery now is limited to the black and white produced by
light-sensitive gold, silver and platinum salts.
This project, code-named The Gold Standard, is in effect a step
backward, away from digital representations, to a new synthesis of
organic and physical chemistry. The great English chemist Sir John
Herschel experimented 150 years ago toward this goal, of visibility
through gold. The full complement of tools weren’t available then. They
The primary problem has been that gold salts, as a photographic medium,
will yield all colors easily but yellow.
Black and white photography is commonly based on the
light-sensitivities of silver nitrate.Gold chloride is an alternative,
but the results are so humidity sensitive that the resulting prints can
be red, blue, brown or black. The only color gold won’t give normally
is yellow, because the particle size must be infinitesimally small, for
yellow to appear. If it did, and yellow, blue, red and black could be
achieved in a single print,all colors would then be produced, as with a
modern printing press.
Given advances in nanotechnology it should now be possible to set the
size of a gold particle, so that different layers with different sized
particles can be uniformly distributed in sequence, to produce muted
primary colors and a true four-color image, rather similar to the
results of modern four-color printing.
Mike W. (PhD chemist, Oxford), Rondal Partridge (photographer, printer
for the Imogen Cunningham Trust, and her last living son), and Elihu
Blotnick, image-maker, wordsmith, and researcher are the principals
involved in this effort.
By teaming established chemists and artists in a
laboratory in order to create photographic permanence with gold, for
high-end Wine Labels as well as medical markers and the needs of NASA
on Space Missions, Firefallmedia believes the new art-technology
proposed will find a sweet space on the company balance sheet. For
further info, contact Annie Azoulai, Communications VP at
Firefallmedia. tel: 510-549-2461