25 Million Reward Offered for First Non-Polluting Airline
To dramatically change the reckless attitude of airlines toward the
atmosphere, LegalLock is offering a new prize, for innovation, or
failing that, a legal lock on destructive behavior.
WASHINGTON, D.C. (PRWEB) March 8, 2007 -- Twenty-five million in reward
money was offered today for the first major trans-continental
trans-oceanic airline to achieve zero emissions in the air and on the
ground before 2021. Funded by LegalLock, the award will be administered
by Robinson Joyce, its president.
"Jet travel is a serious risk to the planet," he said. "Chasing the
chimera of carbon neutrality doesn't work. The net gain is always
minus. We're not drowning in liquid CO2 yet, but that's the potential
ultimate result of global warming. Hitting the problem now head on with
new alternatives is a must. The prize offered is too little really, but
it may jump-start the right action. So, we're offering this prize to
the first airline that doesn't fly on hot air and can demonstrate that
it lives by the principles it promotes, rather than the promotions it
principles. In short, knights of entrepreneurship who have plans to
expand their polluting activities into near-space need not apply."
An anonymous group of earth-wealthy in Europe and the U.S., LegalLock
is focusing on air travel because of its explosive and unnecessary
growth, as well as its lack of pollution regulation.
"By converting fuel loads into more than a hundred-million tons of
atmosphere-altering gases and injecting them directly and cumulatively
into the upper atmosphere each year, the airlines are ignoring
long-term consequences. This needs to change dramatically and
immediately. We can't wait for crisis to overwhelm us. It'll be too
late, far beyond our control; the airlines will be forced to shut down
then," Joyce added, "Let's hope they find a new technology and a new
business model that looks to the long term. I've volunteered as a
facilitator, and LegalLock has offered its resources. We'll welcome a
winner. But if there isn't one, the prize resources will go to
non-governmental regulatory enforcement, if feasible."
Additional information can be found at